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Senior Territorial Marketing Manager

Zenith Insurance Company (United States)Wichita, KS
This week
Full-timeHybrid

Company

Zenith Insurance Company (United States)

Location

Wichita, KS

Type

Full-time

Work Schedule

full time

Work Location

hybrid

Job Description

Zenith Insurance Company seeks a Senior Territorial Marketing Manager in Wichita, KS to lead marketing strategies across the Kansas territory, driving brand growth and customer acquisition. This full-time role demands expertise in insurance marketing and regional campaign execution.

Full Description

Job Overview: Zenith Insurance Company, a leading provider of innovative insurance solutions in the United States, is seeking a dynamic Senior Territorial Marketing Manager to oversee marketing initiatives across the Kansas territory. Based in Wichita, KS, this pivotal full-time role involves developing and executing targeted marketing strategies to enhance brand visibility, drive lead generation, and support sales growth in the competitive insurance sector. The ideal candidate will bring strategic vision, hands-on leadership, and a deep understanding of regional market dynamics to propel Zenith's market share forward. Key Responsibilities: Lead the planning, budgeting, and implementation of comprehensive marketing campaigns tailored to the Kansas region, including digital advertising, events, and partnerships. Collaborate closely with sales teams, product managers, and agency partners to align marketing efforts with business objectives, optimizing customer acquisition and retention. Analyze market trends, competitor activities, and customer data to refine strategies, utilizing tools like Google Analytics, CRM systems, and marketing automation platforms. Manage a small team of marketing specialists, providing mentorship and performance oversight while reporting directly to the National Marketing Director. Oversee territorial branding consistency, content creation, and multi-channel promotions to maximize ROI and foster long-term customer loyalty. Required Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree or MBA preferred. Minimum of 7-10 years of progressive marketing experience, with at least 4 years in a senior or managerial role within the insurance, financial services, or B2B industries. Proven track record of managing regional or territorial marketing programs with measurable success in revenue growth and market penetration. Experience in the Kansas market or Midwest region is highly desirable. Skills: Exceptional strategic planning and analytical abilities, with proficiency in data-driven decision-making. Strong leadership and team-building skills, complemented by excellent communication and stakeholder management. Expertise in digital marketing tools (SEO, PPC, social media), content marketing, and marketing analytics software. Creative problem-solving, project management (e.g., Agile, Asana), and budget oversight capabilities. Deep knowledge of insurance products, compliance regulations (e.g., NAIC standards), and customer-centric marketing principles. Company Info: Zenith Insurance Company, headquartered in the heart of Kansas, has been delivering reliable protection and innovative coverage options to individuals and businesses nationwide for over 50 years. With a commitment to integrity, customer focus, and technological advancement, we pride ourselves on a collaborative culture that empowers employees to innovate and excel. Benefits: Competitive compensation package with performance-based incentives, comprehensive health, dental, and vision insurance, 401(k) matching, generous paid time off, and flexible work arrangements including hybrid options. Additional perks include professional development stipends, wellness programs, and employee assistance resources. Growth Opportunities: Join a forward-thinking organization offering clear paths for career advancement, including promotion to national marketing leadership roles, cross-functional projects, and ongoing training in emerging marketing technologies. Zenith invests in your success through mentorship programs, industry certifications, and leadership development initiatives to help you thrive in the evolving insurance landscape.

Key Skills

Strategic Marketing PlanningDigital Campaign ManagementTeam LeadershipMarket AnalysisCRM & Analytics Proficiency