Job Overview DoiT, a leading cloud optimization and management company, is looking for a skilled Marketing Automation Specialist with expertise in Pardot to join our dynamic marketing team in Kansas. In this full-time role, you will leverage Salesforce Pardot to streamline marketing processes, enhance lead generation, and deliver personalized customer experiences that fuel our rapid growth in the cloud services industry. Key Responsibilities You will design, implement, and manage Pardot-based automation campaigns, including email nurturing sequences, lead scoring models, and dynamic content personalization. Collaborate with sales and content teams to align marketing efforts with revenue goals, analyze campaign performance using Pardot reporting tools, and optimize workflows for maximum ROI. Responsibilities also include A/B testing emails, integrating Pardot with CRM systems like Salesforce, managing prospect lists, and ensuring compliance with data privacy regulations such as GDPR and CCPA. You will troubleshoot automation issues, train team members on Pardot best practices, and contribute to the development of multi-channel marketing strategies. Required Qualifications A bachelor's degree in Marketing, Business, Communications, or a related field is required, along with at least 3 years of hands-on experience with Pardot or similar marketing automation platforms. Proven track record in B2B marketing automation, with certifications like Pardot Specialist or Salesforce Marketing Cloud Email Specialist highly preferred. Strong analytical skills and familiarity with HTML/CSS for email templating are essential. Skills Technical proficiency in Pardot features such as engagement studio, scoring, and dynamic lists; expertise in Salesforce integration and CRM data management; excellent data analysis using tools like Google Analytics, Tableau, or Pardot reports. Superior communication and project management skills, with a keen eye for detail and the ability to thrive in a fast-paced environment. Knowledge of marketing metrics, SEO/SEM principles, and emerging trends in martech stacks. Company Info DoiT empowers organizations worldwide to maximize the value of their cloud investments through innovative FinOps solutions. With a global presence and a commitment to cloud-native excellence, we serve enterprises across industries, helping them reduce costs and scale efficiently. Our Kansas office fosters a collaborative, innovative culture where your contributions directly impact customer success. Benefits We offer competitive compensation, comprehensive health insurance including medical, dental, and vision, generous PTO, and 401(k) matching. Enjoy flexible work arrangements, professional development stipends, wellness programs, and team-building events to support your work-life balance. Growth Opportunities Advance your career with ongoing training in cloud technologies, leadership development programs, and clear paths to senior roles like Marketing Operations Manager. Join a company that values innovation and provides opportunities for global projects and certifications to accelerate your professional journey.