Job Overview NOVIAC, a forward-thinking leader in digital solutions, is seeking a talented Digital Marketing Specialist to join our innovative marketing team in Illinois. In this full-time role, you will play a pivotal role in developing and executing digital marketing strategies that enhance our online presence, drive customer acquisition, and support business growth. If you are passionate about digital trends, data-driven decisions, and creative storytelling, this position offers the perfect opportunity to make a significant impact. Key Responsibilities You will design and manage multi-channel digital campaigns across platforms like Google Ads, social media (Facebook, Instagram, LinkedIn, TikTok), and email marketing tools. Responsibilities include conducting keyword research, optimizing website content for SEO, analyzing campaign performance using tools such as Google Analytics and SEMrush, and creating compelling content including blog posts, videos, and infographics. You will collaborate with the sales and product teams to align marketing efforts with business goals, A/B test ad creatives, manage PPC budgets, and generate detailed reports on ROI and key metrics like CTR, conversion rates, and customer lifetime value. Staying ahead of industry trends and recommending new tools or strategies will also be part of your role. Required Qualifications A bachelor's degree in Marketing, Communications, Business, or a related field is required, along with at least 2-3 years of hands-on experience in digital marketing. Proven track record in managing paid search campaigns, social media advertising, and content marketing is essential. Familiarity with marketing automation platforms like HubSpot or Marketo, and experience with graphic design tools such as Canva or Adobe Creative Suite, is highly desirable. Skills Strong analytical skills with proficiency in data visualization tools; excellent written and verbal communication for crafting engaging copy; creative problem-solving abilities; and a keen eye for detail. Technical skills in HTML/CSS basics, SEO best practices, and CRM systems are crucial. You should thrive in a fast-paced environment, be adaptable to new technologies, and possess a results-oriented mindset. Company Info NOVIAC is a rapidly growing company based in Illinois, specializing in cutting-edge digital solutions that empower businesses worldwide. Our collaborative culture values innovation, work-life balance, and professional development, with a team dedicated to pushing boundaries in the tech and marketing space. Benefits We offer competitive compensation, comprehensive health insurance including medical, dental, and vision, 401(k) matching, paid time off, flexible working hours, and professional development stipends for courses and certifications. Growth Opportunities At NOVIAC, your career growth is a priority. Advance to senior roles like Digital Marketing Manager or Director, lead specialized teams, or explore cross-functional opportunities in product management. We provide mentorship, regular performance reviews, and access to industry conferences to fuel your professional journey.