Geotab is looking for an experienced Senior Product Marketing Manager to lead marketing initiatives for its Altitude product suite. The role involves developing compelling product narratives, conducting market research, and collaborating closely with product, sales, and customer success teams to ensure successful product launches and sustained market growth. In this position, you will own the end-to-end product marketing strategy, including competitive analysis, messaging frameworks, and sales enablement content. You will work cross-functionally to translate technical product features into clear value propositions for diverse customer segments. Regular engagement with customers and partners will help you gather insights that shape future product direction and marketing campaigns. The Senior Product Marketing Manager will create high-impact collateral such as white papers, case studies, and presentations that support both demand generation and sales cycles. You will also be responsible for training internal teams on product positioning and competitive differentiation. Success in this role requires strong analytical skills and the ability to synthesize complex information into persuasive stories. Key responsibilities include defining go-to-market plans, monitoring industry trends, and measuring the effectiveness of marketing programs through data-driven metrics. You will lead initiatives that increase brand awareness and accelerate revenue growth for the Altitude portfolio. Qualified candidates will possess at least six years of product marketing experience in B2B technology or SaaS environments. A bachelor’s degree in marketing, business, or a related field is required, and an MBA is considered an asset. Demonstrated success in launching enterprise software products and working with cross-functional teams is essential. Strong written and verbal communication skills, along with proficiency in market research tools and CRM platforms, are necessary. The ideal candidate is self-motivated, comfortable working independently in a remote setting, and passionate about emerging technologies in fleet management and IoT. Geotab is a global leader in IoT and connected vehicle technology, serving thousands of customers worldwide with innovative solutions that improve safety, efficiency, and sustainability. The company fosters a collaborative, inclusive culture that values continuous learning and professional development. Employees enjoy competitive compensation, comprehensive health and wellness benefits, flexible working arrangements, and opportunities for career advancement. Geotab supports ongoing education through training programs and encourages employees to explore new roles within the organization. This fully remote position offers the chance to work with cutting-edge technology while contributing to meaningful products that make a real-world impact. Join a team that is shaping the future of mobility and data-driven decision making.