Job Overview We Are Rosie is revolutionizing the beauty industry by connecting talented beauty professionals with clients through a seamless on-demand platform. As Vice President of Marketing, you will spearhead all marketing initiatives, driving customer acquisition, brand loyalty, and revenue growth. Reporting directly to the CEO, you will build and lead a high-performing marketing team to elevate our position as the go-to beauty service provider in the United States. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with business objectives, including digital campaigns, content marketing, and partnerships. Oversee product marketing, positioning We Are Rosie's services to appeal to diverse demographics of beauty enthusiasts and professionals. Lead demand generation efforts through SEO, SEM, social media, email marketing, and influencer collaborations to boost user acquisition and retention. Analyze market trends, customer data, and performance metrics using tools like Google Analytics and CRM systems to optimize campaigns and report on ROI to executive leadership. Build and mentor a cross-functional marketing team, fostering a culture of innovation and collaboration. Collaborate with product, sales, and operations teams to ensure cohesive go-to-market strategies. Manage marketing budget, vendor relationships, and creative production to deliver high-impact results. Required Qualifications Bachelor's degree in Marketing, Business, or related field; MBA preferred. 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles, ideally in consumer tech, beauty, or on-demand services. Proven track record of scaling marketing programs that drive significant growth in competitive markets. Skills Expertise in digital marketing channels including paid social, Google Ads, and performance marketing. Strong leadership and team-building abilities with experience managing remote and hybrid teams. Proficiency in data analytics, A/B testing, and marketing automation tools like HubSpot, Marketo, or Klaviyo. Exceptional communication and storytelling skills for brand narrative development. Strategic thinker with deep knowledge of consumer behavior in beauty and lifestyle sectors. Familiarity with emerging trends like AI-driven personalization and sustainable marketing practices. Company Info We Are Rosie is a fast-growing startup backed by top venture capitalists, empowering beauty professionals with flexible work opportunities while delivering premium services to clients nationwide. Our mission is to make beauty accessible, inclusive, and on-demand, with a vibrant community of stylists, makeup artists, and clients who value quality and convenience. Benefits Competitive salary and equity package. Comprehensive health, dental, and vision insurance. Unlimited PTO, parental leave, and wellness stipends. Remote-friendly work environment with opportunities for in-person team retreats. Professional development budget and mentorship programs. Growth Opportunities Advance to C-suite roles as we expand nationally and internationally. Lead transformative projects in a high-growth environment. Access to industry networks, conferences, and cutting-edge marketing tools to fuel your career progression.