Job Overview The Marketing Specialist Principal at Prime Therapeutics is a senior-level role responsible for developing and executing advanced marketing strategies that support the company's mission in pharmacy benefit management. This position plays a pivotal role in elevating brand visibility, driving customer acquisition, and optimizing marketing initiatives within the dynamic healthcare industry. Key Responsibilities Lead the creation and implementation of comprehensive marketing campaigns across digital, print, and event channels, ensuring alignment with business objectives. Analyze market trends, customer data, and campaign performance using advanced analytics tools to refine strategies and maximize ROI. Collaborate with sales, product, and executive teams to develop targeted messaging that resonates with diverse audiences, including employers, health plans, and members. Oversee content development, including whitepapers, videos, and social media assets, while managing external vendors and agency partners. Mentor junior marketing staff, contribute to budget planning, and present insights to senior leadership to inform strategic decisions. Stay ahead of industry regulations and emerging technologies to innovate marketing approaches in pharmacy benefits. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree or MBA preferred. Minimum of 8-10 years of progressive marketing experience, with at least 5 years in a senior or principal role within healthcare, pharmaceuticals, or PBM sectors. Proven track record of leading successful multi-channel campaigns with measurable results. Experience with marketing automation platforms, CRM systems, and data analytics tools required. Skills Expertise in digital marketing, SEO/SEM, content strategy, and social media management. Strong analytical skills with proficiency in Google Analytics, Tableau, or similar tools. Exceptional communication and project management abilities, with a creative mindset for storytelling in regulated industries. Leadership experience in team development and cross-functional collaboration. Knowledge of healthcare compliance (HIPAA) and PBM market dynamics is highly desirable. Company Info Prime Therapeutics is a leading pharmacy benefit manager (PBM) dedicated to improving health outcomes through innovative solutions. Headquartered in the United States, we serve millions of members nationwide, partnering with health plans and employers to deliver cost-effective, high-quality pharmacy care. Our collaborative culture fosters innovation and employee growth in a mission-driven environment. Benefits Prime Therapeutics offers competitive salaries, comprehensive health insurance, 401(k) matching, generous paid time off, and flexible work arrangements. Employees enjoy professional development stipends, wellness programs, and tuition reimbursement to support lifelong learning. Growth Opportunities Advance your career through leadership tracks, cross-departmental projects, and access to industry conferences. Prime Therapeutics invests in talent with mentorship programs and clear paths to director-level roles, empowering you to shape the future of healthcare marketing.