Repligen Corporation is seeking a Senior Marketing Data & Analytics Specialist to lead marketing analytics initiatives and support data-informed decision-making across the organization. This role is responsible for transforming complex marketing data into clear, actionable insights that guide strategic planning and campaign performance. The Senior Marketing Data & Analytics Specialist will develop and maintain dashboards, conduct in-depth analyses of customer behavior and campaign effectiveness, and collaborate with cross-functional teams to align marketing efforts with business objectives. The position involves identifying trends, measuring ROI, and recommending optimizations that enhance marketing performance and drive revenue growth. Key responsibilities include building predictive models, managing marketing databases, and ensuring data accuracy across platforms. The specialist will also create regular performance reports for leadership, support budget allocation decisions, and stay current with industry analytics tools and best practices. Required qualifications include a bachelor's degree in Marketing, Data Analytics, Statistics, or a related field, along with five or more years of experience in marketing analytics or data analysis. Candidates must demonstrate strong proficiency in analytics platforms such as Google Analytics, Tableau, and SQL, as well as experience with marketing automation tools. Essential skills include advanced data visualization, statistical analysis, campaign measurement, and the ability to communicate complex findings to non-technical stakeholders. Familiarity with CRM systems and digital marketing channels is highly valued. Repligen Corporation is a global leader in bioprocessing technologies, committed to innovation and excellence in the life sciences industry. Employees enjoy competitive compensation, comprehensive health benefits, retirement plans, and professional development opportunities. The company fosters a collaborative culture that supports career growth and encourages continuous learning. This position offers clear pathways for advancement into senior analytics leadership roles. Team members have access to mentorship programs, industry conferences, and ongoing training to build expertise in emerging marketing technologies and data science methodologies.