S
Senior Director, HCP Marketing
S
Senior Director, HCP Marketing
Scholar Rock•United States
This week
Hybrid
Company
Scholar Rock
Location
United States
Work Schedule
full time
Work Location
hybrid
Scholar Rock•United States
This week
Hybrid
Company
Scholar Rock
Location
United States
Work Schedule
full time
Work Location
hybrid
Job Description
Scholar Rock seeks a Senior Director, HCP Marketing to lead targeted campaigns for healthcare professionals, driving awareness and adoption of innovative therapies. This role shapes marketing strategy in a dynamic biotech environment.
Full Description
Job Overview: Scholar Rock, a late-stage biopharmaceutical company, is seeking a strategic and visionary Senior Director, HCP Marketing to spearhead healthcare professional (HCP) marketing initiatives. Reporting to the VP of Marketing, this pivotal role will drive the development and execution of high-impact marketing strategies to educate and engage HCPs on our breakthrough therapies for neuromuscular and cardiometabolic diseases. The ideal candidate will bring deep expertise in biotech/pharma marketing, combining data-driven insights with creative storytelling to accelerate product launches and market penetration in a competitive landscape.
Key Responsibilities: Lead the creation of comprehensive HCP marketing plans, including digital campaigns, educational programs, advisory boards, and congress presence. Collaborate cross-functionally with medical affairs, sales, market access, and commercial teams to ensure aligned messaging and execution. Oversee the development of promotional materials, KOL engagement strategies, and omnichannel tactics tailored to HCP needs. Analyze market trends, competitive intelligence, and performance metrics to optimize ROI and refine strategies. Manage a team of marketing professionals, fostering innovation and high performance while mentoring junior staff. Drive budget allocation, vendor partnerships, and compliance with regulatory standards such as FDA guidelines and PhRMA code.
Required Qualifications: Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree strongly preferred. Minimum 12+ years of experience in HCP marketing within biotech, pharmaceuticals, or medical devices, with at least 5 years in leadership roles overseeing product launches. Proven track record in neuromuscular, rare diseases, or specialty therapeutics is highly desirable. Experience with digital marketing tools, CRM systems (e.g., Veeva), and analytics platforms (e.g., IQVIA, Komodo).
Skills: Exceptional strategic thinking and leadership with the ability to inspire teams and stakeholders. Strong communication and presentation skills for engaging HCPs and executives. Proficiency in data analytics, market research, and ROI measurement. Deep understanding of healthcare compliance, HCP segmentation, and omnichannel marketing. Creative problem-solver with agility in fast-paced, matrixed environments. Excellent project management skills to deliver on time and within budget.
Company Info: Scholar Rock is a clinical-stage biopharmaceutical company focused on transforming lives through precision medicines that target latent TGFβ for serious diseases. With a robust pipeline including trevogrumab for spinal muscular atrophy and obesity, we are poised for significant growth. Headquartered in Waltham, MA, our collaborative culture emphasizes innovation, integrity, and patient impact, supported by top-tier investors and a commitment to scientific excellence.
Benefits: Competitive salary and performance-based incentives, comprehensive health, dental, and vision insurance, 401(k) with company match, generous PTO, and family leave policies. We offer professional development stipends, wellness programs, and stock options to align with our shared success.
Growth Opportunities: Join at an exciting inflection point with upcoming milestones. Advance your career through leadership exposure, cross-functional projects, and mentorship from industry veterans. We invest in your growth via conferences, training, and internal mobility in our expanding organization.
Key Skills
HCP Marketing StrategyLeadership & Team ManagementDigital & Omnichannel CampaignsRegulatory ComplianceData Analytics & Market Insights
