Job Overview Mohawk Industries, a global leader in flooring solutions, is seeking a talented Marketing Specialist to join our team in Dallas, Texas. In this full-time role, you will play a pivotal part in developing and implementing innovative marketing strategies that enhance brand visibility, drive customer acquisition, and support our position as an industry pioneer in residential and commercial flooring products. Key Responsibilities You will collaborate with cross-functional teams to plan and execute multi-channel marketing campaigns, including digital advertising, social media promotions, email marketing, and event coordination. Responsibilities include conducting market research to identify trends and customer needs, creating compelling content such as blog posts, videos, and graphics, and analyzing campaign performance using tools like Google Analytics to optimize ROI. Additionally, you will manage brand assets, support trade shows and product launches, and contribute to SEO strategies to boost online presence. The role demands creativity in developing targeted messaging for diverse audiences, from homeowners to contractors, while ensuring all initiatives align with company goals. Required Qualifications A bachelor's degree in Marketing, Business, Communications, or a related field is required, along with at least 2-3 years of experience in marketing roles, preferably in consumer goods or manufacturing. Proficiency in Microsoft Office Suite and marketing software such as HubSpot, Adobe Creative Suite, or similar is essential. Strong written and verbal communication skills, with the ability to present ideas effectively to stakeholders, are mandatory. Skills Success in this position requires excellent analytical skills to interpret data and forecast trends, creative problem-solving to craft engaging campaigns, and project management abilities to handle multiple deadlines. Digital marketing expertise, including SEO, PPC, and social media platforms like Facebook, Instagram, and LinkedIn, is crucial. You should be adaptable, detail-oriented, and passionate about the flooring industry, with a knack for storytelling that resonates with target markets. Company Info Mohawk Industries is the world's largest flooring company, with a rich heritage of innovation and sustainability. Headquartered in Dalton, Georgia, we operate numerous facilities across the U.S., including our Dallas location, producing premium carpet, hardwood, laminate, and tile products. Our commitment to quality, design excellence, and eco-friendly practices sets us apart in a competitive market. Benefits We offer a competitive compensation package, including comprehensive health, dental, and vision insurance, 401(k) with company match, paid time off, and employee discounts on products. Additional perks include professional development programs, wellness initiatives, and a collaborative work environment that fosters innovation. Growth Opportunities At Mohawk, we invest in your career through mentorship, training workshops, and clear paths for advancement to roles like Marketing Manager or Director. Join a company that values long-term employee success and provides opportunities to lead high-impact projects on a global scale.