Job Overview Mirror, a forward-thinking company based in Newton, Kansas, is seeking a talented Marketing Specialist to join our growing team. In this pivotal role, you will play a key part in shaping our brand presence, executing multifaceted marketing campaigns, and driving customer acquisition and retention through innovative strategies. As a Marketing Specialist, you will collaborate with cross-functional teams to align marketing efforts with business objectives, analyze performance metrics, and contribute to the company's expansion in a competitive market. Key Responsibilities Develop and implement comprehensive marketing campaigns across digital and traditional channels, including social media, email marketing, SEO, and content creation. Conduct market research to identify trends, customer needs, and competitive landscapes, translating insights into actionable strategies. Create compelling content such as blog posts, videos, infographics, and ad copy to enhance brand visibility and engagement. Manage marketing budgets, track campaign performance using tools like Google Analytics and CRM software, and prepare detailed reports on ROI and key metrics. Coordinate with sales, product, and design teams to ensure cohesive messaging and promotional activities. Organize events, webinars, and trade shows to promote Mirror's products and services. Stay abreast of industry best practices, emerging technologies, and marketing trends to recommend process improvements. Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. At least 2-3 years of professional experience in marketing, advertising, or a similar role. Proven track record of successful campaign management and measurable results. Strong understanding of digital marketing platforms, including Google Ads, Facebook Ads Manager, and HubSpot or similar. Skills Excellent written and verbal communication skills with a knack for storytelling. Proficiency in graphic design tools like Adobe Creative Suite and content management systems. Analytical mindset with experience in data-driven decision-making. Creative problem-solver who thrives in fast-paced environments. Familiarity with SEO/SEM, social media algorithms, and email automation tools. Ability to multitask, prioritize, and meet deadlines without compromising quality. Company Info Mirror is an innovative company headquartered in Newton, KS, specializing in cutting-edge solutions that reflect our commitment to excellence and customer satisfaction. Our collaborative culture fosters creativity and professional development, with a focus on work-life balance and community impact. We pride ourselves on a diverse team that values integrity, innovation, and mutual respect. Benefits Competitive salary package with performance-based incentives. Comprehensive health, dental, and vision insurance plans. Generous paid time off, including vacation, sick leave, and holidays. 401(k) retirement savings plan with company matching. Professional development opportunities, such as conferences, certifications, and ongoing training. Flexible work arrangements and modern office facilities in Newton, KS. Growth Opportunities At Mirror, we invest in your career progression with clear paths for advancement into senior marketing roles, management positions, or specialized tracks like digital strategy or brand leadership. Regular performance reviews, mentorship programs, and skill-building workshops ensure you have the tools to excel and grow within our organization. Join us to make a lasting impact and advance your marketing career in a supportive, dynamic environment.