Job Overview Pearl Health is revolutionizing primary care through a tech-enabled, value-based care model that empowers physicians to deliver exceptional patient outcomes while achieving financial success. As Vice President of Marketing, you will spearhead the development and execution of comprehensive marketing strategies to elevate our brand, attract new partners, and accelerate growth across the United States. Reporting directly to the Chief Executive Officer, you will collaborate with cross-functional teams to position Pearl Health as the leader in innovative healthcare solutions. Key Responsibilities Develop and implement a multi-channel marketing strategy aligned with business objectives, including digital campaigns, content marketing, and partner engagement initiatives. Oversee branding efforts, ensuring consistent messaging that highlights our physician-centric platform and measurable results in patient care. Lead a high-performing marketing team, fostering a culture of creativity, data-driven decision-making, and accountability. Analyze market trends, competitor landscapes, and customer insights to identify growth opportunities and refine go-to-market approaches. Drive demand generation through targeted campaigns, SEO/SEM optimization, and partnerships with healthcare influencers. Manage marketing budget, ROI tracking, and performance metrics to maximize impact. Collaborate with sales, product, and operations teams to launch new offerings and expand into new markets. Represent Pearl Health at industry events, conferences, and media opportunities to build thought leadership. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred. 10+ years of progressive marketing leadership experience, with at least 5 years in a VP-level role, ideally in healthcare, SaaS, or tech-enabled services. Proven track record of scaling marketing programs in high-growth environments, with demonstrated success in B2B marketing and physician outreach. Experience managing budgets exceeding $5M and leading teams of 10+ members. Skills Strategic thinker with exceptional leadership and team-building abilities. Deep expertise in digital marketing tools (Google Analytics, HubSpot, Marketo), CRM systems, and data analytics. Strong communicator skilled in storytelling, public speaking, and stakeholder management. Creative problem-solver adept at navigating complex healthcare regulations like HIPAA. Proficiency in market research, A/B testing, and performance optimization. Company Info Pearl Health is a fast-growing health tech company backed by top-tier investors, dedicated to transforming primary care. Our platform supports independent primary care practices with technology, analytics, and risk management tools to thrive in value-based care models. Headquartered in the US, we serve practices nationwide, focusing on quality care, cost efficiency, and physician autonomy. Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. 401(k) with company match. Generous PTO, parental leave, and wellness programs. Professional development stipend and equity options. Growth Opportunities Join at a pivotal growth stage with opportunities to shape company direction. Advance to C-suite roles, lead expansions, and impact millions of patients. Continuous learning through conferences, training, and mentorship from industry leaders.