Job Overview: Sonova AG, a global leader in hearing care innovation, is seeking a Senior Manager, Marketing & Funnel Analytics to join our team in Aurora, IL. In this pivotal role, you will spearhead the analysis of marketing funnels, leveraging data to enhance campaign performance, customer journeys, and revenue growth for our cutting-edge hearing solutions. Key Responsibilities: Oversee end-to-end marketing analytics, including attribution modeling, funnel optimization, and ROI measurement for multi-channel campaigns. Collaborate with marketing, product, and sales teams to develop data-driven insights that inform strategy, A/B testing, and personalization efforts. Build and maintain advanced dashboards using tools like Tableau or Google Analytics to track key metrics such as CAC, LTV, and conversion rates. Lead forecasting and predictive modeling to anticipate market trends and customer behavior. Mentor a team of analysts, ensuring high-quality data governance and reporting standards. Present actionable recommendations to senior leadership to drive business decisions and improve funnel efficiency. Required Qualifications: Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field; Master's or MBA preferred. Minimum 8+ years of experience in marketing analytics, with at least 4 years in a senior or managerial role focused on funnel optimization. Proven track record in e-commerce, digital marketing, or consumer health sectors. Skills: Expertise in SQL, Python, or R for data manipulation and analysis. Proficiency with analytics platforms including Google Analytics 360, Adobe Analytics, Mixpanel, or Amplitude. Strong knowledge of marketing automation tools like Marketo, HubSpot, or Salesforce Marketing Cloud. Experience with BI tools such as Tableau, Power BI, or Looker for visualization. Excellent communication skills to translate complex data into strategic insights. Familiarity with privacy regulations like GDPR and CCPA in data handling. Company Info: Sonova AG is a Swiss-based innovator in hearing aids, cochlear implants, and wireless communication solutions, serving millions worldwide. With a commitment to research and technology, we operate in over 100 countries, fostering a collaborative culture dedicated to improving lives through better hearing. Benefits: Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. 401(k) with company match, generous PTO, and paid parental leave. Professional development stipend, wellness programs, and employee discounts on Sonova products. Growth Opportunities: Advance to Director-level roles in analytics or marketing leadership. Access to global projects, leadership training, and cross-functional exposure. Join a dynamic team at the forefront of health tech innovation with clear paths for career progression.