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Marketing & Brand Lead

Dacus Auto Body & Collision RepairMcPherson, KS
This week
Full-timeOffice

Company

Dacus Auto Body & Collision Repair

Location

McPherson, KS

Type

Full-time

Work Schedule

full time

Work Location

office

Job Description

Lead marketing and brand strategy for Dacus Auto Body & Collision Repair in McPherson, KS. Drive customer engagement, digital campaigns, and community partnerships to grow brand visibility and business performance.

Full Description

Dacus Auto Body & Collision Repair is seeking a dynamic Marketing & Brand Lead to oversee all marketing initiatives for our established auto body and collision repair business in McPherson, Kansas. This full-time leadership role is responsible for shaping the company's public image, expanding its customer base, and strengthening relationships within the local community through strategic marketing efforts. The ideal candidate will blend creativity with data-driven decision-making to elevate brand awareness and drive sustainable business growth. Key Responsibilities include developing and executing comprehensive marketing strategies across digital and traditional channels, managing social media platforms and content calendars, overseeing website updates and search engine optimization efforts, coordinating local advertising campaigns, building partnerships with insurance companies and referral sources, analyzing marketing performance metrics to optimize ROI, planning and executing community events and sponsorships, maintaining brand consistency across all customer touchpoints, and collaborating with leadership to align marketing goals with overall business objectives. Required Qualifications include a bachelor's degree in marketing, communications, or a related field, with a minimum of three years of professional marketing experience. Candidates should demonstrate proven success in managing multi-channel campaigns and possess strong project management abilities. Previous experience in the automotive or service industry is preferred but not required. Essential Skills for this position include expertise in social media management, content creation, SEO and Google Analytics, email marketing platforms, brand development, customer relationship management (CRM) tools, graphic design software such as Adobe Creative Suite, data analysis and reporting, event planning, and excellent written and verbal communication. The role also requires strong organizational skills, attention to detail, and the ability to work independently while meeting deadlines. Dacus Auto Body & Collision Repair is a trusted, family-owned business dedicated to delivering exceptional vehicle repair services and outstanding customer care in McPherson and surrounding communities. We pride ourselves on quality workmanship, transparent communication, and building long-term relationships with our clients. Benefits for this position include competitive compensation, health insurance options, paid time off, professional development opportunities, and a supportive work environment focused on growth and collaboration. Employees enjoy working with a dedicated team that values innovation, integrity, and customer satisfaction. Growth Opportunities are abundant for the Marketing & Brand Lead, with potential to expand responsibilities into broader business development and leadership roles. The company encourages ongoing learning through workshops, certifications, and industry conferences, supporting career advancement within the organization.

Key Skills

Social Media MarketingBrand StrategySEO & AnalyticsContent CreationCampaign Management