The Senior Manager, Digital Marketing at Repligen Corporation plays a pivotal role in shaping and executing the company's digital marketing strategy to support growth in the life sciences sector. This position is responsible for developing comprehensive digital marketing plans that enhance brand visibility, generate qualified leads, and strengthen customer relationships across multiple platforms and touchpoints. Key responsibilities include overseeing the development and optimization of digital marketing campaigns across paid search, social media, email marketing, content marketing, and SEO initiatives. The role involves managing marketing budgets, analyzing performance metrics, and continuously improving campaign effectiveness through data-driven decision making. The Senior Manager will collaborate closely with sales, product management, and external agencies to ensure marketing efforts align with business objectives and product launches. The ideal candidate brings extensive experience in digital marketing within B2B or life sciences environments, with proven expertise in marketing automation platforms, CRM systems, and analytics tools. Strong leadership abilities are essential for managing marketing teams and coordinating cross-functional projects. A deep understanding of digital advertising platforms, content strategy development, and customer journey mapping will be critical for success in this role. Repligen Corporation is a leading provider of bioprocessing technologies and solutions that enable the development and manufacturing of biologic drugs. The company is committed to innovation, quality, and customer success in the rapidly growing biopharmaceutical industry. Employees enjoy competitive compensation packages, comprehensive health and wellness benefits, retirement savings plans, and professional development opportunities. Repligen fosters a collaborative work environment that encourages growth and career advancement. Team members have access to ongoing training programs and the potential to progress into senior leadership roles within the marketing organization or across other business functions.