Join Yourco as the Founding Product Marketing Manager and play a pivotal role in shaping the company's market presence from day one. In this strategic position based in Chicago, you will own the end-to-end go-to-market strategy for our innovative product portfolio. You will be responsible for crafting compelling product positioning, developing clear messaging frameworks, and creating content that resonates with target audiences. Working closely with product, engineering, and sales teams, you will ensure consistent brand storytelling across all customer touchpoints while driving awareness and adoption. Key responsibilities include conducting market and competitive research to identify opportunities and threats, developing buyer personas and customer journeys, creating sales enablement materials such as presentations, case studies, and battle cards, and executing product launch campaigns. You will also collaborate with leadership to define pricing strategies, positioning statements, and value propositions that differentiate Yourco in the marketplace. Additionally, you will establish and track key performance metrics to measure marketing effectiveness and continuously refine strategies based on data insights. The ideal candidate brings 5 or more years of product marketing experience in B2B technology or SaaS environments, with a proven track record of launching products successfully in startup or high-growth settings. Strong analytical skills, exceptional written and verbal communication abilities, and experience working cross-functionally with product and sales teams are essential. Proficiency with marketing tools and platforms, along with a deep understanding of customer needs and market dynamics, will set you apart. Required qualifications include a bachelor's degree in marketing, business, communications, or a related field, demonstrated success in developing go-to-market plans, and experience creating customer-facing content. Preferred skills include familiarity with product-led growth strategies, knowledge of marketing automation tools, and the ability to thrive in ambiguous, fast-moving environments. Yourco is an innovative technology company based in Chicago focused on delivering cutting-edge solutions that solve real customer problems. As a founding team member, you will have significant impact on company direction and culture while enjoying a collaborative and dynamic work environment. We offer competitive compensation, comprehensive health benefits, flexible work arrangements, and equity participation. Employees benefit from professional development opportunities, mentorship programs, and the chance to work alongside passionate, talented colleagues. Career growth opportunities are abundant as the company scales, with clear paths to leadership roles and expanded responsibilities. This is an exciting opportunity to build something meaningful from the ground up and make a lasting impact.