Job Overview: do it., an innovative marketing firm based in Oklahoma, is seeking a skilled Marketing Automation Specialist with expertise in Pardot to join our full-time team. In this role, you will leverage Salesforce Pardot to streamline marketing processes, enhance lead generation, and support sales alignment, contributing to our mission of delivering cutting-edge digital solutions to clients across industries. This position offers the chance to work in a collaborative environment where your technical skills and creative strategies directly impact business outcomes. Key Responsibilities: Design, build, and manage Pardot engagement programs, including email templates, landing pages, forms, and automation rules to nurture leads effectively. Integrate Pardot with Salesforce CRM for seamless data synchronization, lead scoring, and reporting to optimize marketing ROI. Create personalized multi-channel campaigns using dynamic content and A/B testing to improve engagement rates and conversion funnels. Monitor campaign performance through analytics dashboards, generate insights, and recommend optimizations to marketing leadership. Collaborate with sales, content, and development teams to align automation strategies with broader business goals. Maintain Pardot instance health by managing lists, scoring models, user permissions, and compliance with data privacy standards like GDPR and CCPA. Stay updated on Pardot features, Salesforce updates, and industry best practices to innovate automation workflows. Required Qualifications: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Minimum 2-3 years of hands-on experience with Pardot, including certification as a Pardot Specialist. Proven track record in marketing automation, email marketing, and CRM integration. Strong understanding of B2B marketing funnels, lead nurturing, and revenue operations. Skills: Proficiency in Pardot tools such as engagement studio, dynamic lists, completion actions, and scoring. Experience with Salesforce CRM, HTML/CSS for email design, and marketing analytics tools like Google Analytics. Excellent analytical skills with SQL knowledge for data querying. Strong communication and project management abilities to work cross-functionally. Familiarity with marketing technologies like Marketo or HubSpot is a plus. Company Info: do it. is a forward-thinking agency in Oklahoma dedicated to empowering businesses through innovative marketing automation and digital strategies. Our team thrives on creativity, collaboration, and results-driven approaches, serving clients nationwide from our vibrant OK hub. Benefits: Competitive salary, comprehensive health insurance, 401(k) matching, generous PTO, professional development stipends for certifications, and flexible work options. Enjoy team-building events, wellness programs, and a supportive culture that values work-life balance. Growth Opportunities: Advance your career with mentorship from senior marketers, access to Salesforce training, and opportunities to lead major client projects. We promote from within and encourage innovation, positioning you for roles like Marketing Operations Manager or Director of Automation.