Job Overview Ripple, a leading innovator in financial technology solutions, is looking for a talented Content Marketing Manager to join our growing team in Chicago, IL. In this pivotal role, you will spearhead the creation and distribution of high-quality content across multiple channels to amplify our brand presence, engage target audiences, and support business growth objectives. As a key player in our marketing department, you will collaborate with cross-functional teams to craft compelling stories that highlight Ripple's cutting-edge products and services in the fintech space. Key Responsibilities Develop and execute comprehensive content marketing strategies aligned with Ripple's overall marketing goals and business priorities. Create, edit, and optimize diverse content types including blog posts, whitepapers, case studies, social media content, email newsletters, and video scripts to drive traffic, engagement, and conversions. Manage the content calendar, ensuring timely production and publication while maintaining brand voice, consistency, and quality standards. Conduct keyword research and SEO best practices to enhance content visibility and performance on search engines and digital platforms. Analyze content performance using tools like Google Analytics, HubSpot, and SEMrush, deriving actionable insights to refine strategies and report on KPIs such as traffic, leads, and ROI. Collaborate with design, product, sales, and executive teams to align content with product launches, campaigns, and customer journeys. Oversee freelance writers, designers, and agencies as needed to scale content production efficiently. Stay ahead of industry trends in content marketing, fintech, and digital media to innovate and experiment with new formats and channels. Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. At least 5 years of experience in content marketing, preferably within fintech, SaaS, or technology sectors. Proven track record of developing successful content strategies that have driven measurable business results. Skills Exceptional writing and editing skills with a keen eye for detail and ability to adapt tone for various audiences. Strong proficiency in SEO, content management systems (e.g., WordPress, Contentful), and marketing automation platforms (e.g., HubSpot, Marketo). Data-driven mindset with experience in analytics tools and A/B testing. Creative storyteller with solid understanding of digital marketing channels including social media, email, and paid media. Excellent project management abilities, capable of juggling multiple priorities in a fast-paced environment. Familiarity with graphic design tools like Adobe Creative Suite and video editing software is a plus. Company Info Ripple is at the forefront of transforming global payments and financial services through blockchain technology. Headquartered in Chicago with a vibrant, collaborative culture, we empower our employees to innovate and make a real impact. Our team thrives on creativity, integrity, and a passion for pushing boundaries in fintech. Benefits We offer competitive salaries, comprehensive health insurance, 401(k) matching, unlimited PTO, professional development stipends, and wellness programs. Enjoy perks like gym memberships, commuter benefits, and team-building events in the heart of Chicago. Growth Opportunities At Ripple, your career trajectory is unlimited. We provide mentorship, leadership training, and opportunities to lead high-visibility projects. Many of our managers started in similar roles and advanced quickly through performance and innovation.