Job Overview CPA Associates International Inc, a leading provider of accounting, tax, and financial advisory services, is seeking a talented Performance Marketing Manager to join our dynamic marketing team in Indiana. In this pivotal role, you will spearhead paid marketing initiatives across multiple digital platforms, leveraging data-driven strategies to enhance lead generation, customer acquisition, and overall revenue growth. Reporting directly to the Director of Marketing, you will play a key role in optimizing advertising spend and delivering measurable results that align with our company's expansion goals. Key Responsibilities Develop and execute high-impact performance marketing campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic networks. Analyze campaign performance using tools like Google Analytics, Adobe Analytics, and attribution software to refine targeting, bidding strategies, and creative assets for optimal ROI. Collaborate with content, design, and sales teams to create compelling ad copy, visuals, and landing pages that convert. Conduct A/B testing, audience segmentation, and predictive modeling to continuously improve campaign efficiency and scale successful initiatives. Monitor budgets, forecast performance, and provide regular reporting to stakeholders with actionable insights and recommendations. Stay ahead of industry trends, algorithm changes, and emerging technologies to innovate our paid media approach. Manage relationships with external vendors and agencies to ensure seamless campaign execution and compliance with advertising policies. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree or MBA preferred. Minimum of 4-6 years of hands-on experience in performance marketing, digital advertising, or growth hacking roles, ideally within professional services or B2B environments. Proven track record of managing budgets exceeding $500K annually with clear examples of ROI improvement. Strong proficiency in paid search (PPC), social media advertising, display, and retargeting campaigns. Skills Expertise in Google Ads, Meta Business Suite, LinkedIn Ads, and DSP platforms like The Trade Desk. Advanced analytical skills with Google Analytics 4, Google Tag Manager, Looker Studio, or similar tools for data visualization and attribution modeling. Proficiency in Excel (pivot tables, VLOOKUP, advanced formulas), SQL for querying datasets, and experience with marketing automation platforms like HubSpot or Marketo. Excellent communication skills for presenting complex data insights to non-technical audiences. Creative problem-solving mindset with a passion for testing and optimization. Familiarity with privacy regulations such as GDPR, CCPA, and cookie-less tracking solutions. Company Info Founded in 1995, CPA Associates International Inc has grown into a trusted name in accounting and advisory services, serving clients across industries from small businesses to Fortune 500 companies. With offices in Indiana and beyond, we pride ourselves on a collaborative culture that values innovation, integrity, and work-life balance. Our team of over 200 professionals is committed to delivering exceptional client results while fostering professional development. Benefits We offer a competitive compensation package including comprehensive health, dental, and vision insurance, 401(k) matching, paid time off, and performance bonuses. Enjoy perks like remote work flexibility, professional development stipends, gym memberships, and team-building events. Growth Opportunities Advance your career with clear paths to senior roles such as Director of Performance Marketing or VP of Growth. Access ongoing training in cutting-edge tools, certifications (e.g., Google Ads, Facebook Blueprint), mentorship programs, and cross-functional projects to build leadership skills.