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Senior Manager, Digital Marketing

Repligen CorporationNE
This week
Full-timeHybrid

Company

Repligen Corporation

Location

NE

Type

Full-time

Work Schedule

full time

Work Location

hybrid

Job Description

Lead digital marketing strategy and execution for Repligen Corporation in Nebraska, driving brand awareness and customer engagement through innovative online campaigns and data-driven initiatives.

Full Description

Repligen Corporation is seeking a Senior Manager of Digital Marketing to lead the organization's comprehensive digital marketing strategy in Nebraska. This senior leadership role is responsible for developing and executing data-driven marketing initiatives that enhance brand visibility, generate qualified leads, and support business growth objectives across the life sciences sector. The position requires a strategic thinker who can leverage multiple digital channels to deliver measurable results while mentoring team members and collaborating cross-functionally with sales, product management, and executive leadership. Key responsibilities include developing and implementing comprehensive digital marketing strategies aligned with corporate objectives, overseeing SEO and SEM campaigns, managing paid advertising budgets across platforms, and creating engaging content marketing programs. The Senior Manager will analyze campaign performance metrics, optimize conversion rates, and manage relationships with external agencies while maintaining brand consistency across all digital touchpoints. Additional duties encompass leading email marketing initiatives, managing social media presence, implementing marketing automation solutions, and ensuring compliance with industry regulations. Required qualifications include a bachelor's degree in marketing, communications, or related field with seven or more years of progressive digital marketing experience. Candidates must demonstrate proven expertise in managing multi-channel digital campaigns, strong analytical skills with proficiency in Google Analytics and marketing automation platforms, and experience leading marketing teams. Industry experience in life sciences, biotechnology, or pharmaceutical sectors is strongly preferred. Essential skills include advanced knowledge of SEO and SEM optimization, content management systems, marketing automation tools, social media advertising platforms, and data analytics software. Strong leadership capabilities, project management expertise, excellent written and verbal communication skills, and the ability to translate complex technical information into compelling marketing messages are required. Familiarity with CRM systems and marketing attribution modeling is advantageous. Repligen Corporation is a global leader in bioprocessing technologies serving the life sciences industry with innovative solutions for biopharmaceutical manufacturing. The company offers competitive compensation packages, comprehensive health benefits, retirement savings plans with employer matching, professional development opportunities, and flexible work arrangements. Employees benefit from a collaborative culture that emphasizes innovation, continuous learning, and work-life balance. This position provides significant opportunities for professional growth and career advancement within the expanding digital marketing function. Successful candidates can progress into director-level marketing roles, expand their strategic responsibilities, and contribute to global marketing initiatives. The role offers exposure to cutting-edge bioprocessing technologies and the opportunity to work with industry-leading professionals in a dynamic, growth-oriented environment.

Key Skills

Digital Marketing StrategySEO and SEMMarketing AutomationData AnalyticsContent Marketing