Job Overview Centene Corporation, a leading managed healthcare enterprise, is seeking a dynamic Senior Product Marketing Manager to join our team in Missouri. In this pivotal role, you will spearhead the development and execution of marketing strategies for our innovative healthcare products and services, driving market penetration, customer acquisition, and revenue growth within the complex healthcare landscape. As a key player in our marketing organization, you will collaborate with product, sales, and executive teams to position Centene as the premier choice for payers, providers, and members nationwide. Key Responsibilities Develop and implement comprehensive go-to-market strategies for new and existing product lines, including market research, competitive analysis, and positioning. Lead the creation of compelling marketing collateral, sales enablement tools, and thought leadership content to support sales teams and enhance brand equity. Orchestrate multi-channel campaigns across digital, print, and events to generate demand and nurture leads. Analyze market trends, customer insights, and performance metrics using tools like Google Analytics and CRM systems to refine strategies and report on ROI to senior leadership. Partner cross-functionally with product management, sales, and operations to align marketing efforts with business objectives. Mentor junior marketers and contribute to the evolution of Centene's marketing playbook in a regulated industry. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; Master's or MBA preferred. Minimum 8+ years of product marketing experience, with at least 4 years in senior roles, ideally in healthcare, insurance, or pharmaceuticals. Proven track record of launching successful products in competitive markets. Experience with healthcare regulations such as HIPAA and CMS guidelines. Skills Exceptional strategic thinking and analytical abilities to translate data into actionable insights. Outstanding communication and storytelling skills for crafting narratives that resonate with diverse stakeholders. Proficiency in marketing automation tools (e.g., Marketo, HubSpot), analytics platforms, and Microsoft Office Suite. Strong leadership presence with experience managing projects and teams in fast-paced environments. Deep knowledge of digital marketing trends, SEO/SEM, content strategy, and B2B demand generation. Ability to thrive in ambiguity and navigate matrixed organizations. Company Info Centene Corporation is one of the nation's largest health insurers, serving millions through Medicaid, Medicare, and commercial plans. Headquartered in St. Louis, Missouri, we are committed to transforming community health by innovating affordable, high-quality care solutions. Our inclusive culture fosters collaboration, diversity, and professional development. Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance with low premiums. 401(k) matching, generous PTO, and paid parental leave. Professional development stipend, wellness programs, and employee stock purchase plan. Growth Opportunities Advance your career through leadership tracks, cross-functional projects, and exposure to C-suite initiatives. Access mentorship programs, industry conferences, and internal mobility across Centene's expansive network. Join a high-growth company where your impact on healthcare innovation can shape the future.