Mary Lanning Healthcare is seeking a dedicated Marketing Development Specialist to join our team in Hastings, Nebraska. This full-time position offers an exciting opportunity to develop and implement marketing strategies that support our mission of providing exceptional healthcare services to the community. The Marketing Development Specialist will play a vital role in promoting our healthcare services, strengthening our brand presence, and building meaningful connections with patients and community members. Job Overview: The Marketing Development Specialist will be responsible for creating and executing comprehensive marketing campaigns that effectively communicate the value of Mary Lanning Healthcare's services. This role requires a creative and analytical professional who can develop innovative marketing solutions while maintaining brand consistency across all channels. The position involves both strategic planning and hands-on execution of marketing initiatives that drive awareness and patient engagement. Key Responsibilities: Develop and implement strategic marketing plans to promote healthcare services and increase community awareness. Create compelling content for digital platforms, print materials, and community outreach programs. Collaborate with clinical and administrative teams to understand service offerings and translate them into effective marketing messages. Manage social media accounts and digital marketing campaigns to enhance online visibility. Analyze marketing performance metrics and adjust strategies based on data-driven insights. Coordinate community events and health education programs to strengthen relationships with local residents. Maintain brand guidelines and ensure consistent messaging across all marketing touchpoints. Build partnerships with local organizations and media outlets to expand reach and impact. Required Qualifications: Bachelor's degree in Marketing, Communications, or a related field is required. Minimum of two years of experience in marketing or healthcare communications is preferred. Strong written and verbal communication skills with the ability to create engaging content for diverse audiences. Proficiency in digital marketing tools, social media platforms, and content management systems. Experience with graphic design software such as Adobe Creative Suite is highly desirable. Knowledge of healthcare industry regulations and HIPAA compliance requirements is beneficial. Skills: Excellent project management abilities with strong attention to detail and ability to manage multiple priorities simultaneously. Data analytics skills to measure campaign effectiveness and optimize marketing strategies. Creative thinking and problem-solving capabilities to develop innovative marketing solutions. Interpersonal skills to collaborate effectively with internal teams and external partners. Adaptability to work in a fast-paced healthcare environment with changing priorities. Company Info: Mary Lanning Healthcare is a leading healthcare provider in Hastings, Nebraska, committed to delivering high-quality medical care and improving the health of the communities we serve. Our organization values compassion, excellence, and innovation in all aspects of healthcare delivery. Benefits: Competitive salary and comprehensive benefits package including medical, dental, and vision insurance. Retirement savings plan with employer matching contributions. Paid time off and holiday pay. Professional development opportunities and continuing education support. Employee wellness programs and work-life balance initiatives. Growth Opportunities: The Marketing Development Specialist position offers opportunities for career advancement within the marketing department and broader organization. Employees can develop leadership skills through project management and team collaboration. Access to ongoing training and professional development programs to enhance marketing expertise and healthcare knowledge.