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Content Marketing Manager

HuorkIN
yesterday
Full-timeHybrid

Company

Huork

Location

IN

Type

Full-time

Work Schedule

full time

Work Location

hybrid

Job Description

Huork seeks a Content Marketing Manager to develop and execute engaging content strategies that drive brand awareness and customer engagement. Join our dynamic team in Indiana to create impactful campaigns across digital platforms.

Full Description

Job Overview Huork, a fast-growing tech company based in Indiana, is seeking a talented Content Marketing Manager to lead our content initiatives. In this pivotal role, you will craft compelling narratives that resonate with our audience, fuel lead generation, and support our mission to innovate in the digital space. As a key member of the marketing team, you'll collaborate with cross-functional groups to align content with business goals, driving measurable growth in a collaborative and creative environment. Key Responsibilities Develop and execute a comprehensive content marketing strategy, including blog posts, whitepapers, social media content, email newsletters, and video scripts tailored to various audience segments. Oversee the content creation process from ideation to publication, ensuring all materials are optimized for SEO, engaging, and brand-consistent. Analyze content performance using tools like Google Analytics and HubSpot, deriving insights to refine strategies and maximize ROI. Manage a team of writers, designers, and freelancers, providing guidance and feedback to maintain high-quality output. Collaborate with sales, product, and customer success teams to create targeted content that supports the full customer journey. Stay ahead of industry trends, experimenting with emerging formats like podcasts and interactive content to keep Huork at the forefront of marketing innovation. Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. At least 5 years of experience in content marketing, with 2+ years in a managerial role. Proven track record of successful content campaigns that have driven traffic, engagement, and conversions. Strong understanding of digital marketing channels, including social media, email, and SEO best practices. Skills Exceptional writing and editing skills with the ability to adapt tone for different platforms and audiences. Proficiency in content management systems (e.g., WordPress, Contentful), marketing automation tools (e.g., Marketo, HubSpot), and analytics platforms. Creative storyteller with a data-driven mindset, skilled in A/B testing and performance optimization. Excellent project management abilities, with experience using tools like Asana or Trello to handle multiple deadlines. Strong interpersonal skills for team leadership and stakeholder collaboration. Knowledge of graphic design tools (e.g., Adobe Creative Suite) and video editing software is a plus. Company Info Huork is an innovative company headquartered in Indiana, specializing in cutting-edge software solutions that empower businesses to thrive in the digital age. Our vibrant culture emphasizes creativity, continuous learning, and work-life balance, with a team of passionate professionals dedicated to making a meaningful impact. Benefits We offer competitive compensation, comprehensive health insurance, dental and vision plans, 401(k) matching, generous paid time off, and flexible working arrangements. Enjoy perks like professional development stipends, team-building events, and wellness programs designed to support your well-being. Growth Opportunities At Huork, your career growth is a priority. Advance through structured leadership tracks, access ongoing training in emerging marketing technologies, and take on high-impact projects that showcase your talents. Join us to build your future in a supportive environment where innovation and ambition are rewarded.

Key Skills

Content StrategySEO OptimizationContent CreationAnalytics & ReportingTeam Management