Job Overview: Buhler Sunshine Home, a premier senior living community in Buhler, Kansas, is seeking an experienced Sales/Marketing Director to spearhead our sales and marketing efforts. This pivotal leadership role involves developing and executing strategies to attract new residents, foster community partnerships, and elevate our brand in the competitive senior care market. Reporting directly to the executive team, you will play a key role in driving occupancy rates, revenue growth, and overall business success in a compassionate, resident-focused environment. Key Responsibilities: Lead the development and implementation of comprehensive sales and marketing plans tailored to senior living services, including digital campaigns, community events, and targeted outreach. Oversee the sales team to achieve ambitious occupancy and revenue targets through personalized tours, relationship-building, and closing techniques. Analyze market trends, competitor activities, and resident feedback to refine strategies and optimize lead generation. Manage marketing budgets, ensuring cost-effective use of resources across print, digital, social media, and SEO initiatives. Collaborate with operations and care teams to highlight unique value propositions like personalized care, vibrant amenities, and enriching lifestyles. Track performance metrics using CRM tools, prepare detailed reports for stakeholders, and innovate programs to boost brand loyalty and referrals. Required Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field; Master's degree or MBA preferred. Minimum of 7-10 years of progressive experience in sales and marketing, with at least 5 years in leadership roles within senior living, healthcare, or hospitality industries. Proven track record of exceeding sales targets and launching successful marketing campaigns. Experience with CRM systems such as Salesforce or HubSpot, and proficiency in digital marketing platforms like Google Analytics, Facebook Ads Manager, and email automation tools. Skills: Exceptional leadership and team-building abilities to inspire high-performing sales teams. Strategic thinking with strong analytical skills for data-driven decision-making. Outstanding communication and presentation skills for engaging prospects, stakeholders, and media. Creative problem-solving and adaptability in a fast-paced, resident-centric setting. Deep knowledge of senior care market dynamics, regulatory compliance, and ethical sales practices. Proficiency in Microsoft Office Suite, graphic design software like Canva or Adobe Creative Suite, and social media management. Company Info: Nestled in the heart of Buhler, Kansas, Buhler Sunshine Home provides exceptional assisted living, memory care, and independent living options in a warm, home-like atmosphere. Our dedicated team is committed to enhancing the quality of life for seniors through personalized care, engaging activities, and a supportive community. As a locally cherished organization, we prioritize resident satisfaction, staff development, and sustainable growth. Benefits: Competitive salary commensurate with experience, plus performance-based incentives and commissions. Comprehensive health, dental, and vision insurance; 401(k) with employer match; generous paid time off and holiday pay. Relocation assistance available for qualified candidates. Access to professional development programs, industry conferences, and wellness initiatives. Growth Opportunities: Advance your career in a supportive environment with clear paths to executive leadership roles. Gain hands-on experience in a niche market with opportunities for cross-training in operations and care services. Join a forward-thinking team invested in your success through mentorship, tuition reimbursement, and leadership training.