Job Overview: Workday, a leading provider of cloud-based enterprise software for finance and human resources, is seeking a talented Marketing Automation Manager to join our dynamic marketing team in Illinois. In this critical role, you will leverage cutting-edge marketing automation tools to streamline campaigns, nurture leads, and measure performance, contributing to our mission of empowering organizations worldwide with transformative technology. Key Responsibilities: Develop and execute multi-channel marketing automation strategies using platforms such as Marketo, Pardot, or HubSpot to optimize the customer journey. Design, build, and test automated workflows, email campaigns, and nurture programs to drive lead generation, qualification, and conversion. Analyze campaign performance through data analytics, A/B testing, and reporting tools to provide actionable insights and continuous improvements. Collaborate with sales, product, and content teams to align marketing efforts with business goals, segment audiences, and personalize communications. Manage platform integrations with CRM systems like Salesforce, ensure data hygiene, and stay ahead of industry trends in marketing technology. Oversee ABM (Account-Based Marketing) initiatives and support global campaigns while mentoring junior team members on best practices. Required Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of experience in marketing automation, with hands-on expertise in at least one major platform (e.g., Marketo, Eloqua). Proven track record of successfully launching and scaling automation programs that deliver measurable ROI. Strong analytical skills with experience in tools like Google Analytics, Tableau, or similar for performance tracking. Skills: Proficiency in HTML/CSS for email templating, SQL for data querying, and marketing tech stacks. Excellent project management abilities, with tools like Asana or Jira. Superior communication and cross-functional collaboration skills. Knowledge of GDPR/CCPA compliance and marketing regulations. Creative problem-solver with a data-driven mindset and passion for B2B marketing. Company Info: Workday is a global software company revolutionizing work for organizations through AI-powered, user-friendly applications. Headquartered in Pleasanton, California, we serve thousands of customers across industries, fostering a culture of innovation, inclusivity, and employee growth. Our Illinois office offers a collaborative environment with access to cutting-edge tools and resources. Benefits: Competitive salary and equity package, comprehensive health, dental, and vision insurance. Generous 401(k) matching, unlimited PTO, parental leave, and wellness programs. Flexible work arrangements, professional development stipends, and employee stock purchase plans. Growth Opportunities: Advance your career with leadership tracks, certifications in marketing tech, and exposure to international projects. Join hackathons, mentorship programs, and Workday's commitment to continuous learning for long-term success in martech.